About us
Giabe was founded in 2024 by Philip Conradsson, after years of development and experience in the fashion industry - first in sales, then as a menswear editor. The desire to create something of his own had always been present, and Giabe was born from that vision: a modern menswear brand that challenges conventions while remaining rooted in timeless design.
At Giabe, we believe tailoring should never feel pretentious. Instead, it should embody sophistication with ease. Our approach elevates traditional tailoring by blending relaxed silhouettes with a natural color spectrum, always with a refined focus on proportion and detail. The result is garments with soft construction and a precise cut - designed to move effortlessly between occasions while retaining understated elegance.
VISION
We create with intention. Rather than chasing seasonal trends or mass production, Giabe releases collections in limited drops. This measured approach ensures uncompromising quality - through careful fabric sourcing, close collaboration with trusted makers and meticulous craftsmanship.
Our vision is to redefine modern menswear with timeless essentials that endure. Every garment is crafted with integrity and, once introduced, becomes part of our permanent collection - designed not for a single season, but for years to come.
MISSION
Our mission is simple: fewer pieces, made better. Each collection is deliberately concise, highlighting only what we believe brings lasting value to a modern wardrobe.
By focusing on quality over quantity, we refine every step of the process - from fabric selection to construction - ensuring every garment is versatile, understated, and elevated in detail.
